Custom ‘from’ addresses

A custom ‘from’ address gives you exclusive use of a sending domain name such as news@mycompany.com. A ‘sending domain’ is the email address that the mailer is being sent from. Ultimately, having a custom ‘from’ address allows you to personalise the sending domain. We discuss this in more detail and… Read More

Dynamic Content explained

As a MailFirst user you may well be familiar with the term ‘Dynamic Content’. Dynamic Content enables you to tailor your campaign so different groups of your audience receive different content, images, copy or calls to action. This means you can send one campaign with multiple targeted messages for different… Read More

8 Ways to make your email marketing subject line stand out

We all know that creating great content to go into your communications is important. Choosing that perfect image to blend with your content can take time, but what’s the use if people don’t click through to your communication? Your subject line is the single most influential factor in… Read More

And the feedback was…

Well, the summer budget has been delivered and our own results are in too! The number of you who take up our branded budget summaries increases year on year and we are delighted to be able to help you help your clients in this way. A big thank you to… Read More

MailFirst Updates: January/February 2015

MailFirst is updated regularly to make sure clients receive the best level of technology with the greatest array of features. The following updates have been implemented recently to boost its usability and performance. Improved link click reporting A number of changes have been made to the way that links… Read More

Videos available to help promote Financial Planning

Financial Planners, Advisers and Mortgage Brokers may be interested in our new range of videos which have been added to our Content Store recently. All of the videos are available as part of a Content Store subscription, or can customised for a small fee. The three videos below are the… Read More

Starters Guide to Email Marketing: 5 vital email statistics and what they mean

If you’re just starting out with email marketing it’s important to know how to measure success. Knowing what works or doesn’t work for your email marketing is not only a powerful advantage to have over other methods of marketing, it is vital for planning future campaigns. To help you get… Read More

Video: Pension changes are coming in 2015

MailFirst subscribers will be aware that there is a treasure trove of content available in The Content Store, from articles on financial services topics to royalty free images, discounted guides to videos. One of those videos, covering the pension changes announced for 2015, is proving… Read More

A new-look MailFirst is coming: 9th July

On 9th July, we’ll be rolling out a slightly improved look for MailFirst. This is a small update to make the design more streamlined, providing a better, cleaner user experience when you log in to the system. You might notice that important tasks such as campaign creation have more prominence… Read More

5 Ideas to make your email marketing more personal

Personalised marketing is currently a big focus for many marketing departments and it’s easy to see why. Client response rates are much higher when they receive communications which seem to have been put together with them, the individual, in mind, and automated tools enabling you to do just that, such… Read More