New Quarterly Market Commentaries coming soon

Amongst the top content when it comes to client newsletters each month is our Monthly Market Commentary. Your clients love to be kept informed on a very broad basis of how the world markets have performed over the course of the last thirty days or so and the fairly conversational… Read More

World Cup email elements now available for your MailFirst template

To celebrate the kick-off of The World Cup tomorrow, we’ve added some brand new templates to MailFirst to help you to share in the excitement with your clients. If you’ve been desperate to include a bit of the Brazil 2014 magic in your marketing then there’s now an easy way… Read More

5 Ideas to make your email marketing more personal

Personalised marketing is currently a big focus for many marketing departments and it’s easy to see why. Client response rates are much higher when they receive communications which seem to have been put together with them, the individual, in mind, and automated tools enabling you to do just that, such… Read More

Images and graphics now available in The Content Store

Regular users of The Content Store may already have noticed that things are looking much more visually pleasing in there of late! That’s at least partially because we have now added a selection of images and graphics to the range of fantastic blogs, content and news already available. Images The… Read More

MailFirst Advanced Tips: Dynamic Content

Dynamic Content is essentially a way of sending out one single campaign featuring content that customises itself depending on who the recipient is, giving you the ability to make your campaign more relevant on a by-recipient basis. The most common example of this is in the use of an adviser… Read More

2014 Trends: Email Marketing

Click-Through Rates are already more important than Open Rates. In 2014, they’ll be even more important. Open Rates and Click-Through Rates are the two metrics email marketers pay most attention to and, in the past, it has been easy to argue that both have a place in key reports. Increasingly… Read More

Gmail Image Caching: What does this mean for your email marketing?

If you’re a Gmail user, you might have noticed the recent disappearance of the ‘Show Images’ button, which used to have to be clicked if you didn’t want to see empty boxes in the emails you received. If you didn’t click the button, you’d see a grey box or, arguably… Read More

2014 Trends: Social email

It’s arguable that, despite some lovely graphical flourishes, bog standard emailing hasn’t actually moved on a great deal for a while now. After all, where is there for it to go? Write some text into a ‘compose’ box, give it a snappy subject, enter a handful of addresses, press send… Read More

MailFirst Update: IE7 no longer supported in 2014

As we plan for the future developments to come in MailFirst, we’ve taken the decision to end support of Internet Explorer 7 (IE7), as of 1st January 2014. This decision has been taken for a number of reasons but the first thing to say is that if you are still… Read More

MailFirst Updates: January 2014 – new social links and an updated menu

MailFirst is updated regularly to make sure clients receive the best possible level of technology with the greatest array of features. During November, December and the beginning of January, the following updates were made to the system to aid its usability and performance. Updated social linking The social media… Read More