The Top 10 MailFirst Add Ons

Email Marketing continues to triumph year on year in terms of effective online marketing which is why we’ve compiled a list of MailFirst’s top ten ‘add-ons’ to assist you in maximising your email marketing potential. Custom from address – a custom from address gives you exclusive use of a sending… Read More

Email marketing: The importance of your data and ‘getting it right’

Many larger businesses are already dipping their toes into transforming the ways in which they communicate with their audience, whether that be their direct audience such as clients, or their wider audience, like prospects. A sophisticated way they achieve this is through email marketing. A ‘giant’ who does this well… Read More

Email marketing: Personalisation may no longer be enough

Consumers are able to peek behind the online ‘curtain’ like never before; a digital world that is easily accessible and understandable. Which is why usual personalisation methods in email marketing may no longer be enough. It’s time to ‘hyper personalise’. Hyper personalisation goes beyond the predictable firstname input – there… Read More

Split. Send. Results.

Take advantage of email marketing by adopting one of the greatest powers MailFirst houses. Split testing. Split testing affords you the opportunity to be able to test several different variables within your one, constant campaign. These variables can be your subject line, friendly from name, content and even your email… Read More

What’s new with MailFirst…

Our savviest update to arrive in our new EasyEditor templates comes in the form of ‘styles’. What are ‘styles’? They are a group of text settings which can be applied all at once. ‘Styles’ enables you to easily change a heading to a paragraph and vice versa, in just a… Read More

Custom ‘from’ addresses

A custom ‘from’ address gives you exclusive use of a sending domain name such as news@mycompany.com. A ‘sending domain’ is the email address that the mailer is being sent from. Ultimately, having a custom ‘from’ address allows you to personalise the sending domain. We discuss this in more detail and… Read More

Dynamic Content explained

As a MailFirst user you may well be familiar with the term ‘Dynamic Content’. Dynamic Content enables you to tailor your campaign so different groups of your audience receive different content, images, copy or calls to action. This means you can send one campaign with multiple targeted messages for different… Read More

8 Ways to make your email marketing subject line stand out

We all know that creating great content to go into your communications is important. Choosing that perfect image to blend with your content can take time, but what’s the use if people don’t click through to your communication? Your subject line is the single most influential factor in… Read More

Image Manager and its shiny new features…

MailFirst recently rolled out a shiny new feature which offers you the ability to have greater control within your Image Manager. The new addition will enable you to triumph when it comes to editing your photos. The powerful edit functionality that MailFirst has implemented means you can make essential edits… Read More

MailFirst updates: January – February

MailFirst is updated regularly to make sure clients receive the best level of technology with the greatest array of features. The following updates have been implemented recently to boost its usability and performance. Easy editor enhancements Some of you may have noticed the slight change to the ‘column’ and ‘spacer’… Read More