GDPR: Functionality updates, hints, tips & more…

As a MailFirst subscriber, you will no doubt control personal data within your account. It … Read More

GDPR: Are You Focussing Too Much On Consent?

The GDPR deadline is looming. It’s the most significant overhaul in data protection in a … Read More

What Is GDPR And How Will It Affect Professional Services Firms?

GDPR is the current favourite acronym of marketers everywhere, and for good reason. It will … Read More

5 email marketing best practices for the new year

Email marketing consistently continues to be the ‘backbone’ of a marketer’s arsenal but … Read More

5 ideas to improve your financial services newsletter template

Newsletters are an effective way for advisers to communicate easily with their audience members; allowing … Read More

There’s more to email marketing than just sending a newsletter

The number one reason why you communicate with your contact list is to … Read More

Changes to double opt-in settings

Last year, we introduced the ability to enable double opt-in for signup forms in your … Read More

Using images in your email marketing campaigns

Images naturally evoke emotion and thought which is why including them in your email campaigns … Read More

10 Email Marketing Mistakes to Avoid

  There’s an abundance of helpful information scattered across the web to help businesses improve … Read More

5 Email Marketing Metrics You Should Be Tracking

Email marketing is an effective way to communicate with your audience and sending regular campaigns … Read More