There’s more to email marketing than just sending a newsletter

The number one reason why you communicate with your contact list is to … Read More

Changes to double opt-in settings

Last year, we introduced the ability to enable double opt-in for signup forms in your … Read More

Using images in your email marketing campaigns

Images naturally evoke emotion and thought which is why including them in your email campaigns … Read More

10 Email Marketing Mistakes to Avoid

  There’s an abundance of helpful information scattered across the web to help businesses improve … Read More

5 Email Marketing Metrics You Should Be Tracking

Email marketing is an effective way to communicate with your audience and sending regular campaigns … Read More

The Top 10 MailFirst Add Ons

Email Marketing continues to triumph year on year in terms of effective online marketing which … Read More

5 email marketing best practices for the new year

Email marketing consistently continues to be the ‘backbone’ of a marketer’s arsenal but … Read More

Email marketing: The importance of your data and ‘getting it right’

Many larger businesses are already dipping their toes into transforming the ways in which they … Read More

Email marketing: Personalisation may no longer be enough

Consumers are able to peek behind the online ‘curtain’ like never before; a digital world … Read More

Split. Send. Results.

Take advantage of email marketing by adopting one of the greatest powers MailFirst houses. Split … Read More