GDPR: Functionality updates, hints, tips & more…

As a MailFirst subscriber, you will no doubt control personal data within your account. It is your responsibility to ensure that the data within your account is compliant within the GDPR regulations. We have a long-standing relationship with a company called dotmailer, who we use when processing on your behalf… Read More

GDPR: Are You Focussing Too Much On Consent?

The GDPR deadline is looming. It’s the most significant overhaul in data protection in a generation and should be something hot on your agenda. In our recent article, What is GDPR and how will it affect professional services firms? we listed a number of steps recommended by the… Read More

What Is GDPR And How Will It Affect Professional Services Firms?

GDPR is the current favourite acronym of marketers everywhere, and for good reason. It will affect every business in the EU and the way they work and look after data on their customers and suppliers. But what does GDPR stand for and what will it actually do to the way… Read More

5 email marketing best practices for the new year

Email marketing consistently continues to be the ‘backbone’ of a marketer’s arsenal but it is also one of the oldest tools in our kitbag. As we enter the New Year determined to fulfil our resolutions, we thought that now was the perfect time to remind ourselves of five… Read More

5 ideas to improve your financial services newsletter template

Newsletters are an effective way for advisers to communicate easily with their audience members; allowing a business to build on potential and existing relationships. To keep your audience engaged with your newsletter, it’s important for your newsletter template to reflect the savvier nature of your audience. We’ve compiled a list… Read More

There’s more to email marketing than just sending a newsletter

The number one reason why you communicate with your contact list is to develop the relationship between you both. This can be done in the form of a monthly newsletter which offers value and increases brand awareness. But did you know there’s a number of other… Read More

Changes to double opt-in settings

Last year, we introduced the ability to enable double opt-in for signup forms in your account settings. From 2 August 2017, this setting will be activated on all accounts. Double opt-in provides you with protection against signup form abuse, and means you have proof of the contact’s consent to… Read More

Using images in your email marketing campaigns

Images naturally evoke emotion and thought which is why including them in your email campaigns offers great value to your overall email marketing activity. Images help to strengthen the message within your communication(s). But just how many images should you use? Unfortunately, there’s no definitive answer. A frequent user of… Read More

10 Email Marketing Mistakes to Avoid

  There’s an abundance of helpful information scattered across the web to help businesses improve their email marketing, yet mistakes are regularly made. To assist you in fine-tuning your future campaigns, we’ve compiled a list of 10 email marketing mistakes to avoid. Having either too much image or too much… Read More

5 Email Marketing Metrics You Should Be Tracking

Email marketing is an effective way to communicate with your audience and sending regular campaigns is important. But just as important is monitoring your campaigns. Useful sections like the ‘reporting’ section within MailFirst will afford you the opportunity to discover metrics around your campaigns. For most, open rates and unique… Read More