What’s new with MailFirst…

Our savviest update to arrive in our new EasyEditor templates comes in the form of ‘styles’. What are ‘styles’? They are a group of text settings which can be applied all at once. ‘Styles’ enables you to easily change a heading to a paragraph and vice versa, in just a… Read More

Image Manager and its shiny new features…

MailFirst recently rolled out a shiny new feature which offers you the ability to have greater control within your Image Manager. The new addition will enable you to triumph when it comes to editing your photos. The powerful edit functionality that MailFirst has implemented means you can make essential edits… Read More

MailFirst updates: January – February

MailFirst is updated regularly to make sure clients receive the best level of technology with the greatest array of features. The following updates have been implemented recently to boost its usability and performance. Easy editor enhancements Some of you may have noticed the slight change to the ‘column’ and ‘spacer’… Read More

‘How to’ Video: Content Store

MAILFIRST INSIGHT: HOW AND WHY YOU SHOULD USE CAMPAIGN TAGGING

Campaign tagging is a relatively new feature in our email marketing platform, MailFirst, which allows you to use the analytics functionality of the software to a more precise degree. Here’s the rundown on how you can start using the functionality and what it will tell you in return. By… Read More

HOW OFTEN ARE YOU COMMUNICATING WITH YOUR CLIENTS?

Using MailFirst to send extra communications to clients; Greece, China and more… If you use MailFirst as a Managed or Bespoke client, then you will, by now, be used to the fact that we make your marketing communications just happen for you! For a set fee per month, we’ll… Read More

MailFirst updates: March – April

MailFirst is updated regularly to make sure clients receive the best level of technology with the greatest array of features. The following updates have been implemented recently to boost its usability and performance. Enhanced reporting Reporting provides you with the ability to have an overall view of how your campaigns… Read More

New Quarterly Market Commentaries coming soon

Amongst the top content when it comes to client newsletters each month is our Monthly Market Commentary. Your clients love to be kept informed on a very broad basis of how the world markets have performed over the course of the last thirty days or so and the fairly conversational… Read More

World Cup email elements now available for your MailFirst template

To celebrate the kick-off of The World Cup tomorrow, we’ve added some brand new templates to MailFirst to help you to share in the excitement with your clients. If you’ve been desperate to include a bit of the Brazil 2014 magic in your marketing then there’s now an easy way… Read More

2014 Trends: Email Marketing

Click-Through Rates are already more important than Open Rates. In 2014, they’ll be even more important. Open Rates and Click-Through Rates are the two metrics email marketers pay most attention to and, in the past, it has been easy to argue that both have a place in key reports. Increasingly… Read More