Last year, we introduced the ability to enable double opt-in for signup forms in your account settings. From 2 August 2017, this setting will be activated on all accounts. Double opt-in provides you with protection against signup form abuse, and means you have proof of the contact’s consent to… Read More

Images naturally evoke emotion and thought which is why including them in your email campaigns offers great value to your overall email marketing activity. Images help to strengthen the message within your communication(s). But just how many images should you use? Unfortunately, there’s no definitive answer. A frequent user of… Read More

  There’s an abundance of helpful information scattered across the web to help businesses improve their email marketing, yet mistakes are regularly made. To assist you in fine-tuning your future campaigns, we’ve compiled a list of 10 email marketing mistakes to avoid. Having either too much image or too much… Read More

Email marketing is an effective way to communicate with your audience and sending regular campaigns is important. But just as important is monitoring your campaigns. Useful sections like the ‘reporting’ section within MailFirst will afford you the opportunity to discover metrics around your campaigns. For most, open rates and unique… Read More

Email Marketing continues to triumph year on year in terms of effective online marketing which is why we’ve compiled a list of MailFirst’s top ten ‘add-ons’ to assist you in maximising your email marketing potential. Custom from address – a custom from address gives you exclusive use of a sending… Read More

Many larger businesses are already dipping their toes into transforming the ways in which they communicate with their audience, whether that be their direct audience such as clients, or their wider audience, like prospects. A sophisticated way they achieve this is through email marketing. A ‘giant’ who does this well… Read More

Consumers are able to peek behind the online ‘curtain’ like never before; a digital world that is easily accessible and understandable. Which is why usual personalisation methods in email marketing may no longer be enough. It’s time to ‘hyper personalise’. Hyper personalisation goes beyond the predictable firstname input – there… Read More

Take advantage of email marketing by adopting one of the greatest powers MailFirst houses. Split testing. Split testing affords you the opportunity to be able to test several different variables within your one, constant campaign. These variables can be your subject line, friendly from name, content and even your email… Read More