Getting started — Creating your campaign plain text content

A plain text version of your campaign is important for two reasons:

  • Contacts may want to receive plain text because they are not fully sighted, or their email client will not display HTML emails
  • Some spam filters will penalise emails for containing only an HTML part and no plain text alternative

You can type in your own plain text version, or have it automatically generated by clicking on the Generate plain text version button; this will replace the current plain text version with the text elements of your HTML campaign.


Plain text emails can still include actions, links and personalisation from your campaign but do not include dynamic content.

Once your plain text campaign is ready, click on the Save & continue button to proceed to the testing section.